EN digital oil — приложение

a mobile application which was designed for searching and payment at gas stations

This service simplifies the search for gas stations in big Russian cities: shows the location of gas stations, types, and cost of available fuel. It also provides the opportunity to pay for the order online.
The design of the application is simple
and intuitive. The design takes into account
the established effective patterns of a user's behavior in such services.
CONCEPT
ABOUT THE APP
START SCREEN
It includes key functionality
of the application:
To search for the nearest gas station and to give the address to the customer
To build a route to the selected gas station
To learn about the discounts of the nearest stations
To create a convenient service that will
make it easier to find a gas station, to reduce the time for refueling and purchasing additional services.
PURPOSE
It allows you to find gas stations
by their addresses and numbers, filter them by the specified criteria, as well as to build a route from your current location to the selected station.
GAS STATION SEARCH
Ordering through the application takes place in four simple steps. Parameters that were set previously can be changed at any time.
THE FILLING PROCESS
Loaders of the main processes were developed in anticipation of the filling stages.
PAYMENT AND FILLING
Through the application, you can buy other products offered by the gas station. You should only pick them up after the completion of refueling.
RELATED PURCHASE
Ordering through the application takes place in four simple steps. Parameters that were set previously can be changed at any time.
THE FILLING PROCESS
Loaders of the main processes were developed in anticipation of the filling stages.
PAYMENT AND FILLING
Through the application, you can buy other products offered by the gas station. You should only pick them up after the completion of refueling.
RELATED PURCHASE
The app is regularly updated
with new discounts for its users.

They are available both from the start screen and during refueling.

You can apply the offer during
the payment for the order.
DISPLAY STOCK
ОТОБРАЖЕНИЯ АКЦИЙ
ОТОБРАЖЕНИЯ АКЦИЙ
ОТОБРАЖЕНИЯ АКЦИЙ
ОТОБРАЖЕНИЯ АКЦИЙ
ОТОБРАЖЕНИЯ АКЦИЙ
The commercial basis of the project is targeted advertising within the application. A special control panel with the necessary functionality has been developed to properly configure and manage this advertising.
CONTROL PANEL
A list of all campaigns, with basic settings. The calendar visualizes information on the terms of shares. A pop-up filter can help you filter out campaigns or find the right one.
ADVERTISING CAMPAIGNS
In the campaign, you can configure how the ad will look and by what rules it will work
When the campaign's data is collected, statistics of the advertisement is presented through visual graphics
Special priority was the development of functionality to customize the segments to fine-tune campaigns. In the system, you can adjust both the basic rules and create new ones. It is also possible to make operational changes to segments during campaigns.
CONFIGURING SEGMENTS
Through the application menu,
the user can change their personal data and payment methods, view bonuses and transaction history, as well as write to support.
NAVIGATION
ОТОБРАЖЕНИЯ АКЦИЙ
For questions about gas stations or about the application itself,
we created a chat with support.

In simple situations, a chatbot helps. If it fails, a digital Oil specialist may be connected.
SUPPORT AND CHATBOT
In total X screens were created for the application. It allowed distributing harmoniously the functionality necessary for comfortable search and payment of services of the gas station.
ANOTHER SCREEN
ART DIRECTION: ARTEM SMOLENTSEV
WORKED ON THE PROJECT:
THANK YOU FOR YOUR ATTENTION TO OUR WORK!
UX/UI: GENNADY VOLGAREV
DESIGN: VLADISLAV SHCHELKUNOV
RESULT
The app helps to quickly solve the problems encountered by the driver on the road and at the gas station.

Convenient search for gas stations and discounts motivates the customer to return to the application. The ability
to easily pay for goods at the gas station increases the average check. The service effectively copes with its tasks.
DEVELOPMENT: OLEG DMYTRUK

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