EN svoi — айдентика
development of cleaning company brand identity
ABOUT THE COMPANY

SVOI is a cleaning company situated in Ekaterinburg and Moscow. The company offers such services as: general cleaning, after renovation cleaning, full-scale cleaning; dry cleaning of carpets, upholstered furniture, mattresses and curtains.
THE GOAL

We wanted to create modern and memorable brand identity. It shall be associated with purity, order and coziness.

THE CONCEPT

We decided to use simple and familiar images connected with housekeeping and cleaning.

In accordance with a context, the sign in the logo can be changed.

ADDITIONAL FORMATS

were created for social networks, souvenirs and other carriers.

We've developed three versions of logo in total: full (with company name and descriptor), compact (with sign and company name) and full version without descriptor for small carriers.

COLOR PALETTE

Main colors are blue and orange. Blue one is associated with purity and sterility. Orange one is associated with friendliness and mobility.

main colors

additional colors

COMPANY TYPEFACES

We used a font of geometric non serif type: soft, round and smooth. It create image of open, friendly and modern company.

Display typeface that was used for headings and information highlighting.

Because of style unity, text typeface collocates with display one.

STIROLLI
As a part of this project we’ve created a character and named him Stirolli.

It’s used on all brand carriers: at the site, social networks and mobile app. Stirolli helps to make company more recognisable, friendly and open.
PICTOGRAMS
Pictograms collection were developed at the same style as logo. It is used for all brand communications, both online and offline.
PHOTOS OF HIGH QUALITY
We’ve arranged professional photo session for company workers and developed common style for all photo and video materials.
RESULT
New brand identity is successfully used both online and offline.
Cyrillic version became more understandable for Russian customers. Before that people mispronounce the brand name in different forms.

New solution looks fresh, friendly and modern. Because of it company attracts new clients rather faster than before.
We've requested ISKRA studio for complex digital marketing and now we're totally satisfied! Guys have made a great impact in our internet sales efficiency.
Marina Tokareva
SVOI Cleaning
company CEO
svoi.cleaning
MADE BY:
DESIGN: MARINA SAFRONOVA
ART DIRECTION: ARTEM SMOLENTSEV

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