EN volvo — сайт, айдентика
website and advertising materials for an official dealership center
website and advertising materials for an official dealership center

About the company

Volvo is a premium class automobile brand. Life asserting, independent, confident and future-oriented. Brand is based on modern values: well-thought-out decisions, simple but modern design and authentic aesthetics of Sweden.

Concept

We had to preserve Volvo’s individual qualities. They are the basis for all brand communications and it’s tone of voice.
Color image is based on combination of white and dark-blue with addition of pastel shades of blue and beige as a background.
For headings we used unique company font — Volvo Broad.
This is a headline typeface with high saturation that has strong visual impact and raises brand recognition.

Site

It’s a promotional website with relevant information about available car models, special offers and information about additional services of dealership center.
We’ve included cars 3D models on the website so potential customers could deeply examine automobile.

Adaptive design

We’ve created adaptive version of the site for different types of devices so clients could have the most comfortable expirience on any type of smartphones and screens.

instagram grid

Instagram account has to reflect premuim status of the brand. We’ve decided to achive this goal by using elegant photos and color correction.

RESULT

Visual elements and website successfully help company to reach potential clients attraction.
Increased conversion has already recouped the cost of website development.
Design of the website totally corresponds with Volvo brand identity.

Made by:

DESIGN:
DEVELOPMENT:
ART-DIRECTION:
CASE, SMM, DESIGN:
OLEG KASHLIKOV
ARTEM
MARINA
GENA VOLGAREV
SMOLENTSEV
SAFRONOVA

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