Developed logo can be characterized by simple and laconic visual solution and style unity with brand identity of the company.
Two color variants were developed to suit different types of carriers and ways of printing. Depending on a carrier logo can be used with or without website address.
We used Rubick as the main font in two typefaces: Medium for headings and Light for main text.
Font roundness, lightness and geometricity make text more informal and friendly that helps to communicate the message of the project in the most efficient way.
We chose green color as the basis for our palette because this is the main color of «Atomstroykompleks» brand identity.
Color palette is reserved and calm, highly associated with project philosophy and message.
Besides green we additionally used accent colors for advertising.
Specially developed pattern is used mostly for printing materials and has two types for different carriers.
В качестве основного шрифта для набора текста был выбран Rubick в двух начертаниях:
Medium - для заголовков и Light - для основного текста.