Brand identity design for «Atomstroykompleks» loyalty program
Brand identity design for «Atomstroykompleks» loyalty program
«Atomstroykompleks» is the biggest construction holding company both in commercial and residential spheres. It was founded in 1995.
About the company
Loyalty program intends to create flexible bonus system and special offers for customers. It also gives some advantages and discounts while purchasing goods and services from holding partners.
As a basis for the brand identity we have principles of accessibility, clearness and friendliness. It must have associations with trustful and modern company.
CONCEPT
That's why we've chosen simple forms and litteral logo that refers to «Atomstroykompleks».
As a basis for the brand identity we have principles of accessibility, clearness and friendliness. It must have associations with trustful and modern company.
As a basis for the brand identity we have principles of accessibility, clearness and friendliness. It must have associations with trustful and modern company.
Developed logo can be characterized by simple and laconic visual solution and style unity with brand identity of the company.
Two color variants were developed to suit different types of carriers and ways of printing. Depending on a carrier logo can be used with or without website address.
We used Rubick as the main font in two typefaces: Medium for headings and Light for main text.
Font roundness, lightness and geometricity make text more informal and friendly that helps to communicate the message of the project in the most efficient way.
We chose green color as the basis for our palette because this is the main color of «Atomstroykompleks» brand identity.
Color palette is reserved and calm, highly associated with project philosophy and message.
Color palette is reserved and calm, highly associated with project philosophy and message.
Besides green we additionally used accent colors for advertising.
Specially developed pattern is used mostly for printing materials and has two types for different carriers.
В качестве основного шрифта для набора текста был выбран Rubick в двух начертаниях:
Medium - для заголовков и Light - для основного текста.
Medium - для заголовков и Light - для основного текста.
As a part of this project we've created basic printing materials: employees business cards, letter headed paper and privilege catalog.
Also we've created a series of advertising materials to promote loyalty program.
Advertising design can be characterized by minimalism, simplicity and distinctiveness. It was created to fit different types of carriers: interior and exterior advertising, web-banners.
Style of design elements, printing materials and advertising promptly communicate the essence of the loyalty program.
Simplicity and minimalism make it modern, flexible and opened. Color palette and sign identify the program as a part of «Atomstroykompleks» holding.
Brand identity successfully completes its main goal: creation of effective communication between the company and clients.
Simplicity and minimalism make it modern, flexible and opened. Color palette and sign identify the program as a part of «Atomstroykompleks» holding.
Brand identity successfully completes its main goal: creation of effective communication between the company and clients.
Result
Graphic design and front-end: Artem Smolentsev and Ury Kopilov
Made by:
Art-direction: Maxim Zevakhin
