Dynamics, energy, technology, modernity, the desire for new — the basic principles that have become the basis of the new style identity.
Logo design was combined including a brand name and font style.
The font of the «geometric grotesque» family was used for typing in printing products, advertising and on the website as well as in the logo.
The style of the sign symbolizes the electronic environment, dynamic horizontal lines refer to the rapid development.
Rounding the edges of the font and logo makes it more friendly, modern and open.
The font style of the logo is designed on the basis of proportional, striving for the correct geometric shape of the font - geometric grotesque.
The color scheme of the logo consists of the main
colors — red and additional — gray.
The choice of this color scheme is justified by:
the high need to stand out from competitors who use in their identification mainly blue colors, symbolizing knowledge.
the need to differ from the Ural University of Economics, the corporate color of which is blue.
Developed pattern designed for use primarily in the printing industry.
The style of the pattern is also associated with the style of the logo, refers to electronics and physiological motives of knowledge — brain convolutions.
The company uses a lot of advertising media and printing. Everything should be in a same visual key according to the style developed by the Studio.
необходимостью отличаться
от Уральского экономического университета, фирменный цвет которого – синий.
Компания использует много рекламных носителей и полиграфии. Всё должно быть
в едином визуальном ключе по разработанному студией стилю.
Компания использует много рекламных носителей и полиграфии. Всё должно быть в едином визуальном ключе
по разработанному студией стилю.